Zomato - A tasteful Story, deliciously smelled! | Riddhiman Bhattacharya
One day two buddy, Deepinder Goyal and Pankaj Chaddah in early 2008 chatted in their office cafeteria just giving the order for lunch. They noticed that folks in the office cafeteria spent a lot of time looking for choosing their items from the list available in printed menu cards. All of a sudden, they chalked out an idea and scanned the paper printed menu cards and circulated this through the internet portal of their company and became the path finder in the avenue of smart food ordering system.
That's one small step for Goyal and Chaddah, one giant leap for foodies; because they never clogged. Then they roamed across the capital and other cities of the country like Kolkata and Mumbai, for listing menus from various restaurants. Eventually they launched a website named Foodiebay in July 2008.
Business today beautifully narrated a story thereafter. One afternoon, in the last week of November 2010, Deepinder Goyal and Pankaj Chaddah went for lunch at a cafe in the Ambience Mall in Gurgaon, a satellite town outside Delhi. The visit changed the way the two gentlemen thought of their business. As they walked the mall, they realised that most of the people visiting the mall did not even know about the eating joints that dotted the mall's fourth floor. Wouldn't it be great if restaurant names and their menus were available to people on the move? The co-founders discussed as they dug into their lunch.
After they returned to work, they summoned their chief technology officer and asked him to build a restaurant application that people could access on their smartphones.Over the next month and a half, two things happened - Foodiebay metamorphosed into Zomato, and a Zomato application became available for Google's Android operating system. The app was launched around the time the smartphone wave was picking up in India. Since then, about eight and a half lakh Zomato applications, or apps, have been downloaded on Android phones, BlackBerry, Windows Phone and the iPhones. The app currently has 35,000 menus.
In 2013, Zomato won in the App of the Year category by NDTV Gadget Guru. The following year, Zomato was awarded as the Startup of the Year 2014 by The Economic Times. Zomato has also been featured in Deloitte Technology Fast50 India in 2014, 2015, 2016 and 2017. Zomato has maintained a very transparent brand image since its founding days which has left little room for a controversy. However, some of the biggest rumours came in when the company’s top brass decided to leave in a quick succession.In the February of 2018, co-founder, Pankaj Chaddah quit citing no specific reasons other than personal agendas. Soon after, 2 months later, their CBO Mukund Kulashekaran also went ahead with his departure from the company without any formal announcements or comments.Along with these exits, Samir Kukreja, after a very short 8-month stint also quit his position as the president of Zomato Base, the company’s cloud platform. All these exits had taken place when Zomato was on its toes to fight its main competitor Swiggy and a major position reshuffle was happening in its upper management.
The company has had a tumultuous few years, but since 2017 things are looking up. With massively successful business tie-ups like Zomato Gold and online food delivery, it has established a heavy consumer base, especially in India. The company has had its shares of ups and downs but has always emerged to survive.
Happy Eating, pals!!
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